Covalida Traceability
Covalida Traceability protects a company's supply chain — from raw material to finished shipment. It is the pillar built for the single biggest compliance pain in the market right now: proving where things come from and under what conditions they were made. The domain moves fast, the fines are real, and the paperwork is unforgiving. The brand's job is to make that feel governable, not frightening.
Write the sub-brand as a soft lockup — Covalida Traceability — following the lockup rules. "Covalida" always leads; "Traceability" is the descriptor.
At a glance
Every pillar carries a fixed identity kit — one icon, one audience, one standard family. Keep these constant across all Traceability material.
| Attribute | Value |
|---|---|
| Domain | Supply chains and due diligence |
| Icon | Network — connected nodes (traceability.svg) |
| Frameworks | EUDR, CSDDD, plus COVALIDA's own "Fair" seal |
| Audit object | Raw materials and suppliers |
| Certification norm | ISO/IEC 17065 (product and process certification) |
| Primary audience | Supply Chain Management |
| Main driver | EUDR and CSDDD |
The domain — the market's sharpest pain
Two EU frameworks have turned the supply chain from a back-office concern into a board-level obligation. Traceability is the pillar that names and owns that shift.
- EUDR — Deforestation Regulation. Requires that in-scope commodities and derived products entering or leaving the EU are deforestation-free and backed by geolocation data down to the plot. It touches long, opaque, multi-tier supply chains where the raw material sits many hops away from the company that must vouch for it.
- CSDDD — Corporate Sustainability Due Diligence Directive. Requires large companies to run ongoing human-rights and environmental due diligence across their chain of activities — identify, prevent, mitigate, account. It is a continuous management obligation, not a one-time report.
The design consequence: Traceability material speaks to people who feel the pressure of a chain they do not fully control. The tone stays sovereign and calming — COVALIDA is the partner who brings order to the chain, never the siren that amplifies the alarm.
Why this pillar leads with confidence
Supply-chain teams are drowning in point tools and spreadsheets. The brand's promise here is consolidation and calm: one partner, one Trust Center, one clear line of sight from supplier to product. Design should feel like visibility restored, not another dashboard to feed.
The "Fair" seal
Inside Traceability, COVALIDA carries its own supply-chain mark — the "Fair" seal. Treat it as a program name within the pillar, written and set as part of the master-brand system, never as a rival logo.
- Write it as Covalida "Fair" or "the Fair seal", keeping the Covalida parentage clear.
- It is a named seal in the brand's Montserrat type, not a separate emblem to be invented ad hoc. Do not design a stray badge for it that competes with the Core-Shield.
- Because COVALIDA is in the foundation phase, present the seal as a forthcoming program, not an issued certificate. See the honesty guidance on Accreditation & Trust.
Audit object and norm
Traceability certifies products, materials and supply chains — not a management system. That places it under ISO/IEC 17065, the norm for bodies that certify products and processes.
It shares this norm with Covalida Circularity; together they form the "products and processes" group of the portfolio. The distinction matters when you build diagrams: Traceability and Circularity sit under 17065, while Core and Tech & Trust sit under ISO/IEC 17021-1, and Training under ISO/IEC 17024.
Audit object Norm Pillars
Products/process ISO/IEC 17065 Traceability · CircularityAudience
The buyer and daily user is Supply Chain Management — procurement leads, supply-chain and sustainability officers, and the compliance staff who answer to them. They are pragmatic, deadline-driven and evidence-hungry. Design for scannability: clear provenance, obvious status, no decorative noise.
Designing for Traceability
Use the shared brand system — differentiate with the icon and the words, never with new brand colors.
Icon
The network symbol is a white line-drawing of connected nodes on a Deep Petrol #155D5B circle. Pull it from Iconography and keep the shared grammar: fixed stroke, rounded caps, no recoloring.
Color
Traceability is where Light Teal #20B2AA earns its keep. The connected-node metaphor maps naturally onto data-visualization — supplier maps, chain-of-custody flows, tier diagrams — and Light Teal is the designated accent for lines and highlights.
Light Teal is not a text color
On white, Light Teal #20B2AA fails contrast for small text — 2.3:1 · Fail. Use it for connector lines, node fills and large data marks; keep labels in Deep Teal or Deep Slate Gray #2F4F4F. Full guidance on Accessibility.
Standards chips
Set the frameworks as compact chips using the .standards style, in load order: regulation, regulation, then the program seal.
<div class="standards">
<span>EUDR</span><span>CSDDD</span><span>Fair seal</span>
</div>Do and Don't
Lead with clarity and visibility. Use Light Teal for chain lines and maps, Deep Teal for labels. Keep "Covalida Traceability" as the lockup.
Don't turn EUDR or CSDDD into a scare campaign, invent a standalone "Fair" logo, or imply a certificate is already being issued.
Do not overclaim
Concept phase
COVALIDA is in the concept and foundation phase — not accredited and running no live audits. Describe the regulations Traceability addresses and the standard it will work under; never state or imply that COVALIDA is already certifying supply chains or issuing the "Fair" seal. Read the full honesty rules on Accreditation & Trust.
Related pages
- Brand Architecture — how all five pillars lock together.
- Covalida Circularity — the other ISO/IEC 17065 pillar.
- Covalida Training — competence that feeds the supply-chain teams.
- Accreditation & Trust — the credibility chain, told honestly.
- Iconography · Color System · Downloads