Logo
The COVALIDA logo is the brand's most concentrated signal. It pairs the Core-Shield symbol with the COVALIDA wordmark to say one thing at a glance: this company's core is protected. Everything else in this guide — color, type, spacing — exists to keep that signal calm, premium and unmistakable.
What the logo means
The mark is a modern protective symbol, not an authority stamp. It reads as a digital force-field around the business — far-sighted and reassuring rather than bureaucratic. Two ideas are locked together:
- Securing the Core. The shield encloses and defends the center.
- Compliance at the Core. Protection sits at the heart of the business, not bolted on at the edge.
Keep that reading intact. The logo is never a medieval coat-of-arms, never a rubber stamp, never a "screw-checker" badge. It is a shield of trust for the C-level.
The two elements
The logo is built from exactly two parts, always in this relationship.
The symbol — Core-Shield
A shield shaped as an open "C" (for Covalida) with an inner mini-shield, drawn in clean faceted geometry and filled with a teal diagonal gradient (#2DB3A4 → #25A699 → #1A847F → #155D5B). The open C is the protective embrace; the inner shield is the core being protected. It carries the brand's five keywords — Shield, Trust, Sustainability, Modern, Future — in a single form.
The wordmark — COVALIDA
The name is set in Montserrat ExtraBold (800), in Deep Slate Gray #2F4F4F on light backgrounds and in white on dark. The slate gray keeps the name grounded and serious while the gradient symbol carries the energy. Never re-typeset the wordmark by hand — it ships as a finished vector.
On Light Mint #CDE9E6 the same positive logo holds up cleanly — mint is the brand's calm surface color and needs no special treatment.
On dark backgrounds, switch to the dark variant (covalida-logo-horizontal-dark.svg). Here the wordmark turns white while the symbol keeps its gradient — the contrast stays high and the mark stays premium.
Primary usage rule
The one rule to remember
The horizontal logo is the default. Reach for it first, on nearly every surface. Only step to another variant when the horizontal lockup genuinely does not fit — a square avatar, a very narrow column, a favicon. When in doubt, use horizontal on a calm background with generous space around it.
A few non-negotiables, covered in depth on the following pages:
- Use the master files. Always place the supplied SVG (or a high-resolution PNG). Never redraw, re-type, or re-color the logo.
- Match the background. Positive logo on light and mint; dark variant on dark. Keep contrast high and the backdrop quiet.
- Give it room. Respect the clear space and minimum sizes so the mark never feels crowded or cramped.
Where to go next
Variants
Horizontal, vertical, gradient symbol and flat mono — plus a decision guide for which to use where.
Construction
Clear space measured in the unit "x", minimum sizes, and placement guidance.
Misuse
The things that break the mark — recoloring, distortion, effects, busy backgrounds.
Continue to Logo Variants, Construction & Clear Space and Misuse. Every file is on the Downloads page; brand colors live in the Color System.