Misuse

The logo is a fixed asset, not a starting point. Every rule below protects the same thing: instant, trustworthy recognition. When the mark is recolored, stretched or dressed up with effects, it stops reading as COVALIDA and starts reading as a knock-off — the opposite of what a compliance brand can afford.

One principle covers most cases

Place the supplied file, unmodified, on a calm background at a legal size. If you're adjusting anything about the logo itself, you've gone too far.

The previews below simulate each mistake so it's easy to recognize. The correct mark is always on the left.

Color

Brand teal symbol, Deep Slate wordmark — as supplied.

Do

Don't recolor the symbol or wordmark. Color is the brand's fastest recognition cue.

Don't

Gradient

Original teal diagonal gradient, top-left light to bottom-right deep.

Do

Don't re-angle, flip or re-color the gradient. Its direction and stops are fixed.

Don't

Proportion

Scale uniformly — width and height together.

Do

Don't stretch, squash or distort. Warped geometry reads as amateur.

Don't

Rotation

Keep the logo level, on its horizontal baseline.

Do

Don't rotate or tilt. The brand is calm and steady, never jaunty.

Don't

Effects

Flat and clean. Let whitespace do the work.

Do

Don't add shadows, glows, outlines, bevels or gradients behind it.

Don't

Background

Calm, high-contrast ground. Use the dark variant on dark surfaces.

Do

Don't place it on busy or low-contrast backgrounds. Move it to a solid panel first.

Don't

Typeface

The wordmark is fixed artwork — Montserrat ExtraBold, as drawn.

Do

Covalida

Don't re-typeset the name in another font, weight or case.

Don't

Arrangement

Symbol left, wordmark right — the locked relationship.

Do

COVALIDA

Don't reorder, separate or re-space the symbol and wordmark.

Don't

More don'ts, in one line each

• Don't crop the symbol or the wordmark — the mark is always whole.
• Don't box it in an unapproved container, border or "badge" ring.
• Don't set it below minimum size — see Construction & Clear Space.
• Don't crowd it — always honor at least 0.5x clear space.
• Don't screenshot or re-export a low-quality copy — always start from the master Downloads.
• Don't build a print or physical version — COVALIDA is a 100% digital brand; there is no CMYK, Pantone or merch treatment to invent.

If in doubt

Use the horizontal logo, unmodified, from Downloads, on a quiet light or mint background — or the dark variant on dark. Review the full family on Logo Variants and the spacing rules on Construction & Clear Space.