Covalida Training
Covalida Training protects the one asset every other pillar depends on: people who know what they are doing. It certifies individual competence and delivers the enablement — courses, e-learning, examinations — that keeps compliance knowledge current. Customer-facing, it also carries the program name Covalida Academy.
Training is unusual in the portfolio. It is a standalone practice with its own revenue, and at the same time a cross-cutting layer that feeds every other pillar. Design it to stand alone and to connect.
Write the sub-brand as a soft lockup — Covalida Training — following the lockup rules. Use Covalida Academy only where the customer-facing program name is the established label.
At a glance
Keep this identity kit constant across all Training and Academy material — one icon, one audience, one standard family.
| Attribute | Value |
|---|---|
| Domain | Enablement and person certification |
| Program name | Covalida Academy (customer-facing) |
| Icon | Graduation cap (training.svg) |
| Standard | ISO/IEC 17024 (person certification), plus e-learning / LMS |
| Audit object | People and competencies |
| Certification norm | ISO/IEC 17024 |
| Primary audience | HR / L&D, Compliance officers |
| Main driver | ISO/IEC 17024, mandatory training proof |
The domain — competence, certified and proven
Compliance is only as strong as the people who run it. Training addresses that on two fronts:
- Person certification under ISO/IEC 17024. The international norm for bodies that certify persons — auditors, officers, specialists. A certified person is portable, market-recognized proof of competence, distinct from certifying a company or a product.
- Enablement through e-learning and an LMS. Courses, learning paths and a learning-management platform that keep knowledge current and produce the mandatory training proof that regulators and contracts increasingly demand.
The design consequence: Training speaks to people investing in their teams. The tone stays confident and enabling — growth and capability, never remedial or box-ticking. Whitespace, clarity, a sense of progress.
Standalone and cross-cutting
This dual nature is the defining idea of the pillar. Design has to express both roles.
Standalone practice
A revenue stream in its own right — person certification and Academy courses that a customer can buy on their own, with no other pillar attached.
Cross-cutting layer
The connective tissue of the portfolio. The people certified here are the same people who run the systems, manage the suppliers and design the products in every other pillar.
In diagrams of the whole portfolio, it is legitimate to draw Training two ways: as a fifth peer pillar in the row of five, and as a horizontal band beneath the other four, feeding competence upward. Pick the framing that fits the story — just keep the lockup and icon consistent.
Core Tech & Trust Traceability Circularity
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Training ........... competence feeds every pillar ...........Audit object and norm
Training certifies people — individual competence — which places it under ISO/IEC 17024. It is the sole pillar in the "people" group, distinct from the "systems" pillars (Core, Tech & Trust) under ISO/IEC 17021-1 and the "products and processes" pillars (Traceability, Circularity) under ISO/IEC 17065.
Audit object Norm Pillar
People ISO/IEC 17024 TrainingAudience
The buyer is HR and Learning & Development, working hand in hand with Compliance officers. HR/L&D cares about learning experience, completion and record-keeping; Compliance cares about defensible proof. Design for both — an inviting learning surface backed by rigorous, auditable certification.
Designing for Training
Differentiate with the icon and the words, drawing on the shared brand system.
Icon
The graduation-cap symbol is a white line-drawing on a Deep Petrol #155D5B circle. Pull it from Iconography and keep the shared grammar: fixed stroke, rounded caps, no recoloring. Use the same icon for both "Training" and the "Academy" program — do not invent a second cap.
Color
Training touches learner-facing surfaces, so lean on the lighter, more inviting end of the palette — Light Mint #CDE9E6 for course cards and backgrounds, Deep Teal for structure and labels.
Progress, not pressure
Light Teal is the natural color for progress indicators and completion states in the LMS — it reads as forward motion. Keep numeric labels and small text in Deep Teal or Deep Slate Gray for contrast; Light Teal is an accent, never body text.
Standards chips
Set the standard as a compact chip using the .standards style; add "LMS" where the platform is in scope.
<div class="standards">
<span>ISO/IEC 17024</span><span>LMS</span>
</div>Do and Don't
Show Training as both a peer pillar and a cross-cutting layer. Use "Covalida Academy" for learner-facing programs and "Covalida Training" for the practice.
Don't split "Academy" off into its own logo, invent a second icon, or imply COVALIDA is already issuing ISO/IEC 17024 person certificates.
Do not overclaim
Concept phase
COVALIDA is in the concept and foundation phase — not accredited and running no live audits or certifications. Describe what Training and the Academy will offer and the standard they will work under; never state or imply that COVALIDA is already certifying people or issuing ISO/IEC 17024 credentials. Read the full honesty rules on Accreditation & Trust.
Related pages
- Brand Architecture — how all five pillars lock together.
- Covalida Core · Tech & Trust · Traceability · Circularity — the pillars Training feeds.
- Accreditation & Trust — the credibility chain, told honestly.
- Iconography · Color System · Downloads